SEO, or Search Engine Optimization, is exactly what one would imagine it be after learning what it stands for. It is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Search engine optimization is becoming increasingly more necessary for businesses to compete against other businesses for customers online from search engines such as Google, Bing, Yahoo, and Ask.
Take for example a small, family owned ice cream shop in Greenville, SC. They are doing well, but wish to gain more customers. They pay a great deal of money to get a website built and designed, but don’t think to get it search engine optimized and when users search in Google for “ice cream near Greenville SC,” this ice cream shop’s website is not noticed because their website is on the third page, behind many other competitors. As a result, they gain very little traffic to their website, and have no noticeable increase in traffic. Essentially, all the money they have spent on a website has been a complete waste. If, however, they had purchased a SEO service, they would have received more traffic and in turn, more business.
Many businesses do not purchase SEO services, because they believe it to be a scam and do not understand how it works. It is important to understand how search engines work first. Search engines are constantly analyzing web pages and checking for what keywords they contain. Then when a user types keywords into a search engine, the search engine returns a list of websites that contain these keywords.
Search engine optimization services effectively put relevant keywords in the correct place and format on your web pages in order to drive targeted traffic to your site. Then when the user searches for relevant keywords or phrases that your website contains, your website is displayed high in the listings. Take for example the ice cream store mentioned above. Users on Google may search for things such as “Summer treats in Greenville,” or “Top rated chocolate milkshakes in Greenville South Carolina.” With proper SEO, the ice cream store would receive users who search for this, and not users who searched for “ice near Greenville.”
SEO services can be purchased all over the web and are reasonably priced considering that they are such a great investment. It is recommended that you get your website search engine optimized right after it is built in order to get traffic immediately, but it is never too late to purchase.